We’re excited to announce that Mason Interactive has added mission-driven brand, Two Blind Brothers, to our growing portfolio of fashion brands.
Brothers + Co-founders Bradford and Bryan Manning launched Two Blind Brothers for the sole purpose of funding blind research. After being diagnosed with an eye disease that causes blindness over time, their condition inspired a special vigilance for details, and a passion that carried over into the construction of their clothing line.
Through their SHOP BLIND experience and other partnerships, the brand donates 100% of profits to make this a reality.
Last year alone, customers helped fund 30,678 HOURS of clinical studies through Foundation Fighting Blindness (FFB).
This exciting new partnership will focus on customer retention, loyalty and performance through a cross-channel email marketing and creative strategy that will support direct-to-consumer eCommerce sales. The Mason email strategy and creative teams will be responsible for increasing revenue, and working with the Two Blind Brothers team on creative performance insights, with an emphasis on out-of-the-box ideas and retention.