There is still much unknown about COVID-19, it’s ultimate impact on the global economy, and when the virus will level off. 

One thing we know for sure is that when things bounce back to normality, consumers will rush to buy goods and services, enjoy restaurants, book trips and experiences. Brands who will win this audience, are the ones who are ready to flip the switch back on instantly

We would like to share what we are doing to ensure a swift return to business as usual, once this passes. Use these ideas to prepare your marketing for the upcoming surge:

Content – build a content library 

  • Write a series of blog articles and create a publishing schedule 
  • Design creatives to promote each article
  • Produce video content; how-tos, explainer or even cooking videos!
  • Shine the spotlight on an employee in a mini blog series or social media cards
  • Reach out to customers to collect testimonials and write case studies
  • Revise your social media plan and schedule new content in

Buyer persona – take an in-depth look at your ideal customer

  • What is their demographics?
  • Where do they spend their time?
  • What do they like to do in their freetime?
  • Where can you find them?
  • How can you engage with them?

Data management – tidy up your CRM!

  • Remove hard bounced email addresses and unengaged contacts
  • Find the old leads you haven’t contacted in a while, is it worth reaching out again?
  • Improve segmentation so you can send more personalized content
  • Build new prospect lists to expand your database 

Get inspired – gather new ideas and learn

  • Analyze data from previous years’ marketing efforts (such as email data and event lists), is there something you can learn and take into action this year?
  • Conduct competitor research to see how others are doing it. We can help you with this!
  • Make a list of the hot topics (excluding COVID-19) in your industry, what is going to be the next big thing?
  • Find online courses and strengthen your skillset, such as video editing, SEO, project management 

We hope these tips will give you new ideas on how to use this downtime more efficiently and help you align your marketing efforts to the future. 

Mira Valjakka

Author Mira Valjakka

Mira is a Director of Growth & Marketing at Mason Interactive. She's a big believer in content marketing, well-executed design, and marketing technologies that improve efficiencies.

More posts by Mira Valjakka

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