AI tools like ChatGPT, Perplexity, and Google Overviews are reshaping what shows up in search and who gets visibility. At Mason, we’ve been tracking this shift closely and evolving how we build content, structure pages, and measure performance. The result? More traffic from AI sources, more leads, and more clarity about what’s actually working.

In times of economic uncertainty, it’s easy to retreat and wait for sunnier days. However, history shows us that recessions can be fertile ground for innovative businesses that go on to become industry leaders. Let’s explore some remarkable companies born during economic downturns and why scaling during today’s uncertainty might be your best move forward. […]

The beauty industry is constantly evolving, and 2025 promises even greater shifts in how consumers discover, experience, and purchase their favorite products. From leveraging emerging platforms to rethinking personalization, the brands that embrace innovation will lead the pack. Here are three strategies beauty brands should prioritize in 2025 —and how we can help. 1. Go […]