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Facebook Attribution: When the Partner Listens to Feedback

Unlike previously announced, Facebook’s default attribution window will remain unchanged for the rest of 2020, and the changes are expected to roll out beginning of 2021.

New Client Alert – Kalista Beauty

Mason Interactive’s team will manage SEO & Paid Media for Kalista Beauty. The two channels will create a powerful funnel to attract and convert high quality traffic – both organic and paid.

Facebook Attribution: Goodbye 28 Day, Hello 7 Day Click

As of October 12th, Facebook (and Instagram) are moving from a default 28 day click, to a 7 day click.

Top 5 Most Common SEO Mistakes

Keeping up with the ever-changing search engine algorithms and SEO best practices can be overwhelming. We listed five of the most common SEO mistakes you should avoid when starting an SEO campaign.

5 Key Performance Indicators for Higher Education Marketing Professionals

Knowing your marketing metrics will help you make better informed decisions with your enrollment strategy. Align the higher education marketing KPIs to your goals and measure them regularly to track the progress of your marketing efforts.

New Client Alert – The King’s College

We are excited to begin a new partnership with The King’s College, a Christian liberal arts college located in New York City. Dedicated to providing students with unparalleled education, The King’s College relies on four basic commitments: Christ, Curriculum, Community, and City to provide students with an education that will last a lifetime. By leveraging […]

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