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Mason Interactive- Office Moved

Hi. We’ve settled into our new long-term home at 20 West 38th St. It’s right off of Fifth Ave. It took a little longer than we wanted, but it was was worth it – – more office space, more natural light (skylights!) and we finally got new chairs (any who’s worked here in the last […]

Twitter Agency Accounts, Please.

Our agency is steadily porting our edu clients over to Twitter’s advertising platform. We love it. Here’s the issue: There’s no Twitter agency account capability. This means that we have to log in separately to each account. This is not a big pain, really. What is a big pain: I have to put my own […]

Case Study: Email Marketing for Technical School Lead Generation

The Task: Increase lead-to-conversion rates from high-volume, low-cost sources. The Results: 2x Increase in Lead-to-Enrollee Conversation Rate. The Process: To achieve the 2x increase in lead-to-enrollee rates, we employed advanced email marketing tactics. If you’d like a free remarketing audit, let’s talk about it: sales@masoninteractive.com.

Jonathan Lister, VP Sales at LinkedIn

How To Buy Ads On Social Media 2014: 5 Top Tips For Facebook Advertising

Facebook remarketing 2013 was a big year for Facebook’s advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and advanced reporting options and an objective-oriented ad experience. They also launched conversion tracking, allowing advertisers to directly attribute conversions on their websites and landing […]

Meet the Mason Team: New Summer Staff

Yitzy Marcus Account Coordinator, SEO From: Efrat, Israel Favorite Part of Your Job: I love getting to see and explore new parts of the internet and learning a ton of random general knowledge thanks to all the research i do for our various clients. Fun Fact: I am HUGE superhero/comic book geek. Nina Klapper Account […]

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