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Oru Kayak Review

Let’s file this under “people we wish were clients.” The Oru Kayak is a stylish, foldable kayak. We sponsored Oru on Kickstarter some months ago, it arrived on Tuesday, and we assembled it on Wednesday. As advertised, it is a super-gorgeous product, and easy to use. Full disclosure, it took three adults 30 minutes to […]

On the Internet: News You May Have Missed (7)

Facebook McGruff’s Google: Takes A Bite Out of Google As Top Traffic Source, A Smart Speaker To Replace iPod DJs Everywhere, Wanna Tune In, Turn Off and Drop Out? There’s An App for That, plus J.Crew: The New Zara? Maybe… What You Missed On the Internet from MasonInteractive.com: It’s not as if Google is going […]

How Page Position Affects Click Through Rates On Paid Search Ads

Are you ready to increase CTR (Click Through Rates) on your Paid Search Ad campaigns right now? What I’m about to tell you may change the way you look at paid search ads forever. The better (lower) the average position of your keyword, the higher the Click Through Rate (CTR) will be! How to increase […]

On the Internet: News You May Have Missed (6)

Saks Taps Vine for Beauty Tutorials, NYTimes Reports What Every Digital Marketer Already Knows, Facebook Follows Users In Ditching Email Service. What You Missed On the Internet from MasonInteractive.com: Saks Fifth Avenue Embraces the Vine with their #Saksin6 beauty tutorials [LuxuryDaily] Not Surprising News Headlines: Big Brands including Starbucks and The Economist admit that they […]

Managing Reputation Social Media Double-Edged Sword

#MarketSmart Quotes: Great quotes that inspire us to be better advertisers, communicators, innovators and content creators for our clients! Topics include: advertising, client relations, creativity and innovation. Social Media and Reputation Management at MasonInteractive.com/

Yahoo Gemini Agency’s Perspective

I’ve got a soft spot for Yahoo. Seeing their billboard on Elizabeth and Houston St.’s in 2000 felt like a big moment. Since then, of course, Yahoo’s lost half of its value. They went from the undisputed leader in search engine marketing, to co-running bing’s search engine. From the place to find anything, to… a […]

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