The Task: Increase lead-to-conversion rates from high-volume, low-cost sources. The Results: 2x Increase in Lead-to-Enrollee Conversation Rate. The Process: To achieve the 2x increase in lead-to-enrollee rates, we employed advanced email marketing tactics. If you’d like a free remarketing audit, let’s talk about it: sales@masoninteractive.com.
Month: July 2014
Facebook remarketing 2013 was a big year for Facebook’s advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and advanced reporting options and an objective-oriented ad experience. They also launched conversion tracking, allowing advertisers to directly attribute conversions on their websites and landing pages to Facebook ads. We’re only a few months into 2014 and Facebook has already announced the rollout of Ad Sets, which allow users to organize their ads into sets within each campaign. All these changes can make it hard to stay on top of best practices for the ad platform and ensure that your business is fully exploiting everything Facebook ads have to offer. Will Facebook’s right-rail ads finally disappear in 2014? It may be too soon to sound the death knell for Facebook’s right-side “banner spam” – after all, these ads work well for many advertisers, are a good medium for retargeting, and generate plenty of revenue for Facebook. However, it’s clear we’re moving into a new era of News Feed advertising.
Yitzy Marcus Account Coordinator, SEO
From: Efrat, Israel Favorite Part of Your Job: I love getting to see and explore new parts of the internet and learning a ton of random general knowledge thanks to all the research i do for our various clients. Fun Fact: I am HUGE superhero/comic book geek.
Nina Klapper Account Coordinator, SEO
From: Teaneck, NJ Favorite Part of Your Job: My favorite part of the job so far is the creative aspect of working with different brands and speaking to different audiences. Fun Fact: I am 21 years old and have been dancing for 21 years.
Emily Clifford Account Coordinator, SEO
From: Baldwin, NY Favorite Part of Your Job: My favorite part of my job so far is meeting new people and learning about the different ways to market to consumers. Fun Fact: I’m named after Emily Elizabeth, the character from Clifford the Big Red Dog books.
Lizzie Rozentsvayg Account Coordinator, Design
From: Brooklyn, NY Favorite Part of Your Job: My favorite part of my job is the opportunity to professionally do something I enjoy Hobby: I like to sit in an artsy cafe with a sketchbook
Google Headquarters California: The New York Times today reported on how Google is complying with the EU’s “Right to Be Forgotten” Law. Google’s stated mission is to “organize the world’s information.” Some of that information is negative. Some of it is harmful. Some of it is fraudulent. Could there/should there be a lever to contest fraudulent info? Sure. But it’s not Google’s obligation to do so. If you don’t like the prevalence – perceived or real – of fraudulent info on Google, Go to DuckDuckGo. Or Lycos. Or 7Search. Or Ask.com. Or Bing. Or Yahoo. Wherever. Government has a role to play in protecting civil liberties, natural resources, (and maybe more, depending on your viewpoint) but not in what Google returns as a search result.
The History of the Luxury Fashion vs. Social Media Walk-Off:
In 2013, Rag & Bone used Google Hangouts to launch it’s first live Shoppable show from the tents at Fashion Week; Bergdorf Goodman just launched a menswear Instagram account; Chanel posts on Google+ and Facebook but does not have a Pinterest account, where it’s the third most popular brand being pinned. Despite all this progress, “luxury” fashion brands still misunderstand the role of social media. From the early days of social media, luxury brands have tended to ignore these marketing channels invoking two main rationales: (1) My luxury clientele do not use social media (2) It dilutes luxury fashion brands to use social media.
https://www.youtube.com/watch?v=i7-PqQDWgLQ
While possibly true for a certain higher-echelon of brands (think Belgian Loafers, Céline, Brioni, Hermès etc) from 2005-2010, the above statements are now generally false. This not to say that every luxury fashion brand should throw themselves into ALL social media has to offer but should at least understand how and why it works. We know, we know. There are specific challenges that luxury fashion brands encounter in social media that simply don’t exist for Whole Foods and Target. They exist for high-fashion brands on social media that other retailers opt-in to all social media has to offer. Yes, Chanel should at least have a brand presence on Pinterest, but no, Hèrmes need not sell its Birkin bags through an e-store on Facebook.
The Odd Couple: Luxury Fashion Brands & Social Media Traditionally, luxury brands and social media are fundamentally at odds with each other; one trades on exclusivity, while the other offers accessibility to all. When we think of some of the qualities we associate with ‘luxury goods’, they are remarkably similar to what social media offers its practitioners: status, word of mouth, bragging rights, brand affinity, influence, loyal customers All this seems totally random, So how are luxury brands in fashion using social media and what tactics work?