July, 2022 - Mason Interactive

We’re excited to announce that Mason Interactive recently added revolutionary hair growth and grooming brand, Bask & Lather, to our growing portfolio of CPG brands.

Bask and Lather Co. is formulated from all natural, 100% organic ingredients, and their extensive line of hair growth products is formulated to combat alopecia, shedding, breakage, and thinning hair.

When founder Shaina’s younger sister lost all of her hair to ringworm that spread across her scalp and was misdiagnosed as dandruff, her mother took matters into her own hands and created a scalp oil (now known as Scalp Stimulator) to stimulate growth and hair oil (now known as Hair Elixir) to nourish and strengthen hair.

This exciting new partnership will focus on building on the existing performance and success of the brand through a long-term digital marketing strategy that will support direct-to-consumer eCommerce sales. The Mason paid media teams will be responsible for increasing YoY revenue, and working with the Bask & Lather team on new channel opportunities, with an emphasis on new customer acquisition, loyalty and retention across paid social channels.

Contact us to schedule a free consultation with our digital experts, and take the first step on your journey. Learn more about Bask & Lather, take the hair quiz, or get to know the products and the correct method to apply them.

We’re excited to announce that Mason Interactive recently added Chicago-based luxury chocolate maker, Vosges Haut-Chocolat, to our portfolio of CPG lifestyle brands.

Founder & chocolatier Katrina Markoff began her culinary journey with an apprenticeship in Spain under the direction of Ferran and Albert Adria of the famed El Bulli, where she began to understand that food was a medium for transformative, visceral experiences.

“Ultimately, as a company we are in pursuit of three things. They are at the core of everything we do and through every experience we create. I wish the same three things for you: Peace, Love and Chocolate.”
– Katerina Markoff

This exciting new partnership will focus on growing awareness and reach through a long-term digital marketing strategy that will support direct-to-consumer eCommerce sales. The Mason paid media and SEO teams will be responsible for increasing YoY revenue, and working with the Vosges team on new channel opportunities, with an emphasis on new customer acquisition, loyalty and retention.

Learn more about Vosges, join the Rewards Members Club, or download the Vosges app and enjoy 20% off your first order.

Mason Interactive was pleased to present at Google’s Hudson Street offices, with our AWESOME Google crew, about OCI and the evolving Lead to Sale Journey.

To our mind, this (OCI) is one of four-ish major technical opportunity here in H2 ’22.

Thank you Harika, Ryan, Mike, and Glen for having us!

We’re excited to announce that Mason Interactive added Vancouver-based skincare brand, Blume, to our growing portfolio of beauty brands.

Setting a new standard for skin, body and period care

Sisters + Co-founders Taran and Bunny created Blume to make self-care easier and healthier, while destigmatizing normal things like acne, puberty, periods and sex ed.

From their top-selling Meltdown Acne Oil (with over 4000 5-star reviews) to the Milky Fade Spot and Scar Fade Serum, their growing line of products are made from a powerful blend of clean ingredients.

CLEAN | CRUELTY FREE | VEGAN | NO BAD STUFF

A portion of proceeds from each sale goes to @daysforgirls – an organization that turns periods into pathways for girls around the world through proper education and access to safe resources.

This exciting new partnership will focus on growing awareness through a long-term digital marketing strategy that will support direct-to-consumer eCommerce sales. The Mason paid media strategy team will be responsible for increasing YoY revenue, and working with the Blume team on creative performance insights, with an emphasis on profitable customer acquisition and retention.

Learn more about Blume, start earning points with BLUMETOPIA or read more about the game-changing brand on their blog.

https://www.youtube.com/watch?v=wiXZemVxGHA

Google is constantly rolling out new capabilities to make ad targeting more accurate and efficient. Performance max campaigns are a part of that toolbox. Here’s a quick video from Google that sums them up:

We’ve said it time and time again – the marketing landscape is changing. Ad platforms shifting to prioritize user privacy means we have to rethink our approach.

Implementing Google’s tools and solutions available today will help brands prepare for the next generation of performance marketing. Performance Max campaigns are one piece of the big puzzle to help us in that transition.

Now, let’s get into how we can use performance marketing campaigns to maximize campaign performance.

What are Performance Max Campaigns?

Performance max campaigns are a part of Google’s new approach for making local and shopping campaign management more efficient. They allow you to access all your Google Ad channels from a single campaign–freeing you to allocate more time to other aspects of your ad strategy.

Source: Google

How do they work?

Leveraging automation, performance max campaigns will mix your visual creative, copy assets, and audience signals to figure out what combination of them performs best on each channel your ads appear on. You can even preview how these varied combinations will appear before publishing.

Source: Google

Your ad campaigns’ audience signals will be paired with machine learning to make sure your ads reach the audiences with the highest intent at the right time. Owning your brand’s first-party data is crucial for the targeting to work, and here’s a quick post on how to do that.

Source: Google

Let’s take Guesswork out of your Google Ads.

If you’re looking to make your advertising operations more efficient and drive performance at the same time, Performance Max campaigns are worth looking into. If you’re not already a Mason client, book a consultation with our team and we’ll work on a tailored approach for your brand, together.