November, 2024 - Mason Interactive

We led a comprehensive rebranding initiative for Eastern Connecticut State University (ECSU), revamping their logo, website, and entire visual identity to authentically represent their unique position in the educational landscape. Working closely with ECSU’s team, we crafted a refreshed brand that captures the university’s distinctive character and vibrant community.

At the core of ECSU’s new identity is its mascot, the Warrior, symbolizing strength and resilience. We integrated the Warrior’s shield into updated visual elements, establishing a cohesive emblem that reflects school pride across both digital and physical platforms.

To further this concept on campus, we designed and fabricated a series of Warrior Shield cutouts. These installations—some freestanding and others handheld—encourage student engagement, offering interactive opportunities for students to showcase their ECSU pride. This approach has added a dynamic, memorable layer to the rebranding, reinforcing a connection with the Warrior identity.

This project was a collaborative effort that merged creativity with strategic vision, and we’re proud to see ECSU’s community embracing their refreshed visual identity. You can view some of our educational institutions’ creative works here.

Are you ready to elevate your institution’s look and feel? Reach out to Mason Interactive to learn how we can bring your vision to life with a rebranding strategy that resonates!

Community colleges play a crucial role in providing accessible, life-changing education, and we couldn’t be more excited to add MiraCosta Community College to our roster of higher education partners. Located in beautiful Southern California, MiraCosta Community College is known for its commitment to empowering students from all backgrounds with the skills and knowledge to achieve their academic and career goals.

Our collaboration will focus on implementing a comprehensive enrollment strategy that will amplify MiraCosta’s online presence, drive prospective students to engage with the college, and showcase MiraCosta’s innovative programs and resources.

We look forward to supporting MiraCosta’s mission, broadening awareness, and helping future students discover what this outstanding community college offers.

Interested in elevating your institution’s digital recruitment strategy? Contact us today to schedule a free consultation with our digital marketing experts!

We are honored to welcome Hate Ends Now to the Mason Interactive family. This remarkable organization is dedicated to Holocaust education and remembrance, using powerful exhibits to bring history to life. Their traveling exhibit includes an immersive, life-sized replica of the cattle cars used to deport Jews during the Holocaust—creating a profound, unforgettable experience for visitors. Through these exhibits, Hate Ends Now sparks essential conversations about the devastating consequences of hate and the importance of compassion.

For many of us, the impact of Holocaust education is deeply personal. “At Synagogue as a child, I heard firsthand from survivors and saw the numbers tattooed on their arms—a memory that drives my commitment to education and remembrance,” says Brook Shepard, Founder and CEO of Mason Interactive. This partnership with Hate Ends Now allows us to support a mission we hold close to our hearts.

Thank you, Hate Ends Now, for trusting us with this important work. Together, we are committed to creating awareness, fostering dialogue, and expanding Hate Ends Now’s reach so their message can inspire change and remembrance in every corner of the nation.

Connect with us to learn how our partnership can make a meaningful difference for your brand.

Mrs. Alice, the curated tablescape and tableware brand by Alice Naylor-Leyland, has chosen Mason Interactive to manage their advertising in the U.S. Known for enchanting, elegant homeware collections that make hosting a breeze, Mrs. Alice is a perfect addition to our roster of global clients.

Why we love working with them: Mrs. Alice brings a distinctly British charm to tables worldwide, adding a touch of magic to special moments. Their curated tablescapes allow hosts to create unforgettable dining experiences with ease.

This partnership is a key step toward Mason’s broader global expansion. With Mrs. Alice joining our client list, we now work with four UK-based brands, solidifying London as one of Mason’s top international markets, alongside New York and Chicago. As we grow our global presence, partnerships like this enable us to bring Mason’s expertise to new audiences and strengthen our position in leading cities worldwide.

We will focus on elevating Mrs. Alice’s brand presence in the U.S. market, driving customer acquisition, and expanding digital reach.

Are you a UK-based business looking to scale in the US market? Contact us to schedule a free consultation with our digital experts!