August, 2024 - Mason Interactive

This summer, I have been working as a Digital Marketing intern for Mason and it has been an amazing experience. Before this internship, I never thought I would be able to experience the professional world as a high school student. Working at Mason has been a journey filled with valuable lessons that have shaped my approach towards working creatively.

Projects

During my time at Mason, I’ve had the opportunity to engage in tasks I’ve never done before, such as analyzing data, creating TikTok videos, and writing blogs. Some of the most fun and interesting projects were doing creative gap analyses for brands like Marimekko and filming videos using our soundproof booth. I found it fascinating to analyze companies that sell similar products and uncover what makes some more successful than others. I also enjoyed pulling in creatives from companies that I love when they were direct competitors of our clients. Making TikToks for Mason was a lot of fun as well. The whole process of making them was very fulfilling because it was a creative way to get work done and by the end, you have a fun memorable experience to share with the world.

Takeaways

One of the most important lessons I’ve learned is to not overthink. Creativity thrives when you allow thoughts to flow freely, without letting that over-critical voice in your head hold you back. Instead of perfecting an idea before acting on it, I’ve discovered the power of simply throwing ideas at the wall to see what sticks. Some ideas work, others don’t—but that’s just part of the creative process. Embracing the imperfections of creativity has taught me that each attempt, whether successful or not, offers insights that fuel future successes.

Another key takeaway has been the ability to identify creative gaps. I’ve started to see a company’s creative work through a different lens. I’ve learned to notice the small details that can make or break an ad, gaining a deeper understanding of how businesses can enhance their creative strategies. Observing the nuances that make certain campaigns succeed while others fall short has sharpened my creative instincts and made me more effective in my role.

Communication has also played a crucial role. Whether it’s chatting about our weekends or keeping each other updated on weekly tasks, I’ve learned that clear, open communication is key. It promotes collaboration, helps solve problems faster, and ensures that everyone is aligned. Sharing ideas, asking questions, and receiving feedback have all been essential to my productivity and growth at Mason.

Beyond the professional growth, what truly stands out about Mason is the strong sense of community. From the moment I joined, I was welcomed and supported. Despite being younger and newer than all of my colleagues, I’ve always felt included and valued as a part of the team. Whether it’s during collaborative brainstorming or casual conversations, the respect and kindness shown by everyone makes Mason feel like a family rather than just a workplace.

My journey at Mason has been one of learning, creativity, and a strong sense of community. Each experience has made me more confident and capable, ready to tackle new challenges with a fresh perspective. The willingness of others to offer guidance, share knowledge, and encourage new ideas has worked wonders for my personal and professional growth. I am incredibly grateful for this experience and will carry these lessons with me as I continue to explore the professional world.

Internships give students valuable on-the-job experience. If you’re interested in exploring internship opportunities at Mason Interactive, contact us today.

We’re thrilled to announce that Mason is partnering with Mila to develop a refined cross-channel advertising strategy for the smart air purifier brand.

Mila was created by three fathers, Grant, Dave, and Charles, who were determined to find a solution to the urban air pollution they experienced while living in Shanghai. Witnessing the detrimental effects of smog on their families’ health and well-being, they embarked on a mission to design the best air purifier on the market.

“Everyone has the right to clean air. And now with Mila, everyone has the opportunity to breathe it.” – CEO and Head of Product Design, Co-Founder, and Director, Grant Prigge

Their innovative approach prioritized people’s needs, resulting in a product that is smart, simple, quiet, affordable, and aesthetically pleasing. Mila was launched through a successful Kickstarter campaign, incorporating user feedback to ensure it met diverse needs. The founders committed to transparency, affordability, and environmental sustainability, creating an air purifier that stands out in a market often filled with misleading claims. Named after one of their children, Mila serves as a constant reminder of their dedication to providing clean air for families worldwide.

This exciting new partnership is aimed at growing the brand’s awareness and reach. The Mason team will lead efforts to increase annual revenue while partnering with the Mila team to discover new channel opportunities. Together, we will focus on acquiring new customers, boosting loyalty, and enhancing retention.

We’re excited to welcome Brody’s Crafted Cocktails, an award-winning premium spirits company, to our portfolio of CPG brands!

Brody’s offers an unparalleled drinking experience, transforming every sip into a journey of taste and sophistication. Each cocktail is crafted with premium spirits and fresh, natural ingredients, ensuring top-notch quality without artificial flavors or preservatives.

Why we love working with them: Brody’s is proud to partner with Monty’s Fund, a non-profit organization, and is dedicated to contributing up to 5% of their net proceeds to support worthy causes in canine care. Through this partnership, every purchase helps improve the lives of dogs in need, ensuring they receive the care and support they deserve.

“Brody’s offers an authentic craft cocktail experience that encourages people to celebrate the everyday.” – Co-Founder, Cristy Neunson

Our strategic collaboration is designed to propel revenue growth, drive new customer acquisition, expand their retail footprint, and fortify brand reach and loyalty in key markets. Together, we are committed to evaluating new opportunities to drive awareness, while utilizing consumer feedback to drive lasting customer connections and expand market presence.

We are ecstatic to announce our partnership with Lyrically Correct, an up and coming card game that bridges iconic music, community, and memory.

From their deep love of music, creators Juelz, Tiff, Dee, and Nikki came together to make the ultimate game that tests one’s knowledge of classic Hip Hop and R&B music. From solo decks to bundles, and expansion packs, players can put their knowledge of ’60s and ’70s (Oldies but Goodies Edition), ’80s (Hip-Hop, R&B, Funk, and Pop Edition) and ’90s & 2000s to the test.

Why we love working with them: Lyrically Correct strives to create representation for the black community while maintaining high standards of integrity and quality for its products and employees. They believe in full transparency to their vendors and customers and welcome everyone into the ‘Fam’.

Mason will work alongside the Lyrically Correct team as they expand across additional retailers, and advertise their growing product offering to consumers through an omnichannel lens. Mason will work to identify new audiences and creative opportunities for Lyrically Correct, while leaning into data to acquire new customers across channels.

Mason Interactive is excited to partner with Popstar Labs to implement a comprehensive advertising campaign for the men’s health supplement company.

Popstar was born with a simple but frequent question: how can men improve their sperm volume, health, and taste? Founders Joshua Gonzalez and Brian L. Steixner, both board-certified urologists and experts in men’s sexual medicine, noticed that many of their patients struggled with issues like retrograde ejaculation and the low semen side effects of medications like Tamsulosin. With no effective solution available, they decided to create one.

“We are thrilled to offer a real option to men who want to improve their sex lives and shoot their best shot.” – Co-founder, Brian L. Steixner M.D.

With Popstar, they’ve made a real difference, not just for their patients, but for thousands of happy customers who rave about the results. Popstar is the first supplement developed by physicians using top-quality ingredients that really work, with ingredients from non-GMO organic sources.

The Mason team will join forces with Popstar to drive revenue and reach across industry-leading platforms, prioritizing customer acquisition and retention as they continue to expand their lines of business.

Mason Interactive is joining forces with The Ness to improve online search visibility of the dance-based fitness brand.

The Ness was founded with a unique approach to movement, challenging outdated fitness and weight loss ideologies. They focus on making people feel good and helping them achieve their personal goals, all while having fun on and off the trampoline. The Ness Method immerses participants in a supportive community of movers, offering a distinctive experience that connects mind and body while bringing joy. It might take a few classes to get the hang of the trampoline, but the method is designed to be both challenging and rewarding.

“Incorporating strength training into your regular movement routine can improve everything from muscle and bone health to mental health” – Founder, Aly Giampolo

The signature trampoline cardio class, Bounce, is a beat-based, low-impact, high-adrenaline workout. Off the trampoline, classes focus on full-body sculpting using various props like skimmers, free weights, resistance bands, and body weight. These classes build mental, emotional, and physical stamina, enhancing focus, memory, coordination, and endurance. The trampoline workouts are low impact, making them gentle on the joints, and they also promote lymphatic drainage, helping the body remove toxins and waste. The Ness is for anyone who wants to join their community and experience the benefits of this innovative fitness method.

The Mason team will work with The Ness to boost qualified traffic across leading search engines and platforms while exploring new channel opportunities in today’s ever-evolving multi-platform digital space.