Who doesn’t love discovering the latest, best-in-class goods from pioneers in the consumer goods market? FounderMade’s Consumer Discovery Show brings together founders, retailers and influencers from the most innovative beauty, fashion, wellness and food up-and-comer and start-up brands.

This week, we had the pleasure to host a booth at the Consumer Discovery Show East 2019 at Spring Studios, New York. This was our third year at the show, and as always, we were impressed by the passion of these innovators.

In addition to great conversations we enjoyed with the attendees on our booth and in the Discovery Lounge bazaar, we heard awesome insights on the hot topics in each industry during their well-curated sessions. The panels featured thought leaders, founders and C-level executives from companies like Alibaba Group, Cannuka, Walmart and Whole Foods Market.

The top 3 trends we discovered at the show this year:

  1. CBD industry is booming. We saw everything from CBD oils, balms, cookies, protein bars to dogs’ biscuits! All of them having the purpose of healing, enhancing wellness and general mindfulness.

  2. Environmentally, economically, and socially-sourced materials are continuing to take over the market whilst consumers are increasing their interest in, not only what the goods contain, but how they are manufactured, where and by whom.

  3. Standing out in the Direct-to-Consumer industry is more challenging than ever with giants like Amazon & Google setting up the rules of the playground. Many brands are relying on influencers’ power to attract organic traffic alongside traditional marketing and branding methods.

To show our love towards all the up-and-coming brands out there, we’ve put together a limited-time-only FounderMade SEO package. This comprehensive, personalized, SEO package is tailored for brands who are looking to improve their website in a simple, no-strings-attached way. Sign up for the offer here.

According to Facebook, Calibra is “A New Digital Wallet for a New Digital Currency.”

Calibra’s… goal is to… let people access and participate in… Libra, a new global currency powered by blockchain technology. The wallet will be available in Messenger, WhatsApp and as a standalone app — and we expect to launch in 2020.

From the beginning, Calibra will let you send Libra to almost anyone with a smartphone, as easily and instantly as you might send a text message and at low to no cost. And, in time, we hope to offer additional services for people and businesses…”

I’ll bet.

Also, it’s a handy way for Facebook to get a slice of the ≥ $30bn annual in fees from credit card processing.

Credit cards charge about .25% of every transaction to the merchant. So if I buy $100 of Nikes off of a Facebook ad, American Express keeps $2.50. Nike pays that fee. With Calibra, Facebook can keep that $2.50 – or Facebook could reduce their margins to, say, .1%, making every single retailer on Earth, by default cheaper on Facebook and/or Instagram. That sounds like a move against Amazon to me.

We are proud to announce that a fashion label Cinq à Sept has selected Mason Interactive as their digital marketing partner.

Cinq à Sept joins Mason’s renowned roster of fashion & beauty clients, the goal being to find the optimal mix to drive incremental direct-to-consumer revenue, while increasing brand awareness.

“We are delighted that Cinq à Sept has chosen us as a trusted partner. The fast-growing, unique brand is an ideal addition to the Mason family,” says Mason Interactive CEO Brook Llewellyn Shepard. “We believe in this brand whole-heartedly and are excited to take their digital efforts to the next level to win the hearts of consumers.”

About Cinq à Sept

Inspired by the hours between 5 and 7 p.m, the fashion label Cinq à Sept embodies a deliberate balance between sophistication and ease, youthful daring and confident allure. More about the brand here.