August, 2019 - Mason Interactive

Mason Interactive welcomes our new client, Milemark., a boutique shirt brand, to the Mason family.

Milemark is part of Gitman Bros.; one of the few remaining shirt makers with all the production still based in the USA. The brand is committed to delivering the highest quality products that uphold their dedication to craftsmanship and dependability.

We have been appointed to handle digital marketing and advertising for Gitman Bros.’ latest brand, Milemark that offers made-to-order clothing for younger consumers. Key areas of focus will be brand building, generating awareness and finding the ideal target audience for the brand’s made-to-order clothing.

We’re honored to be working with Milemark. Gitman Bros. as a brand is a visionary in their space, with an admirable heritage in creating high quality products, says Mason Interactive CEO Brook Llewellyn Shepard. “There is a great deal of opportunity to work creatively with Milemark. We are looking forward to building it and raising awareness of their custom clothing. “

More about Milemark here.

Digital marketing is like online dating, and you need to know how to play the game to stand out from the crowd. We’d like you to think of your website as an online dating profile. Your product might be wonderful, your website well-designed and your customer service is exceptional. But if your customers can’t find you, all of your hard work may never come to life.

Turn your website into a lead magnet with these digital marketing tips!

1. IDENTIFY WHO YOUR IDEAL MATCH IS

There’s plenty of fish in the sea, but don’t waste your time going after them all.

Know your audience, where they are and what they are looking for.

2. BE SPECIFIC ABOUT WHO YOU ARE

“I love traveling and being with friends.” Well, who doesn’t!

Don’t just say you sell ‘shoes’, instead catch the consumer’s eye with ‘women’s designer heels’.

3. DON’T HIDE BEHIND PUPPY PHOTOS

Nobody likes surprises when meeting up in real life.

Show a realistic view of your products with good quality imagery.

4. DON’T GHOST

Playing hard to get can push customers into competitors’ arms.

Make it easy to start a conversation with you and reply enquiries promptly.

5. NO STALKING

Bombarding consumers with daily emails and remarketing ads is a definite turn off.

Create a subtle flow of communication to remind them you care.

6. SPLIT THE BILL ON THE FIRST DATE

It’s a date! But they can still escape through the window if you don’t give a good impression .

Encourage them to hit the purchase button by providing an irresistible offer.

7. EMBRACE LOYALTY

It’s no secret your customer is probably dating other brands at the same time.

Turn the fling into a true romance with a customer loyalty program.

Looking to take your SEO to the next level? Check out Mason’s SEO matchmaker package here.

We are proud to announce that USATestprep, a leader in curriculum resources and test prep for high schools, has selected Mason Interactive as their Digital Marketing partner.

USATestprep has been helping students with high-stakes tests since 1998. With 2 million students using its products each school year, USATestprep offers a multitude of review products for subject area end-of-grade, end-of-course, graduation level, career readiness, and college entrance assessments.

Our team has been hired to strengthen USATestprep’s national presence and reach amongst school districts and educators. We will achieve this through a comprehensive media management service that covers running, managing and optimizing USATestprep’s online media and advertising.

We’re so pleased to be selected by USATestprep. It is clients like this that contribute to our success and growth, says Mason Interactive CEO Brook Llewellyn Shepard. “This partnership will allow us to apply our advanced expertise in the education sector to bring greater efficiency and effectiveness to the client’s digital marketing efforts.

More about USATestprep here.

We are thrilled to share that we have formed a new partnership with Zaxie, a fashion jewelry brand.

Zaxie has supplied accessories to America’s biggest retailers for over 35 years. The brand creates unique, beautiful and affordable fashion jewelry that adds a finishing touch of sparkle to every look, while creating a community of women who let each other shine.

After previous successes within the Fashion sector, Mason is an ideal digital partner to improve Zaxie’s visibility in front of customers. The team will use its extensive industry knowledge and a variety of unrivalled search engine marketing tactics to build a performance-focused SEO strategy for the brand.

We have been fans of Zaxie for some time now, and are honored to welcome them to the Mason family, says Mason Interactive CEO Brook Llewellyn Shepard. “This new partnership further strengthens our position as one of the leading agencies in Fashion Marketing.”

More about Zaxie here.