January, 2021 - Mason Interactive

Apple’s new iOS14 privacy features will impact how advertisers and agencies receive and process data and conversion events, from partners such as Facebook.

What does the new policy entail?

Apps will be required to ask users for permission to track them across apps and websites owned by other companies.
Until now, users have been automatically opted in, with an option to opt out afterwards. With the new iOS14 release, users will see a pop-up message when they open an app for the first time, allowing them to revoke or grant tracking permissions.
Unless the user opts in tracking via the prompt, Apple’s policy will prohibit the app to collect and share certain user data. As a result, ads personalization and performance reporting may be limited for both app and web conversion events.

At Mason Interactive we’re committed to help our clients prepare for Apple’s new policies so we can continue delivering high-performance digital advertising campaigns.

For additional reading, Facebook has published useful resources about Apple iOS 14 release’s impact on your ads and how to use Facebook Pixel to reach iOS users.

If you have any questions about the new iOS14 update please contact your account team or schedule a consultation with us.

Want to build your marketing stack without breaking the bank? Be sure to check out our recommendations for the best free digital marketing tools 2021.

1. Google PageSpeed Insights

Google’s PageSpeed Insights lets you know how your website’s load time measures up. This helpful tool also provides tips on how to boost your site’s performance.

2. UTM Tracking Code Builder

This resource is invaluable if you want to fine-tune your ad campaign by expanding its parameters. This marketing gem uses Google Analytics to tell you what’s working and what’s not in your campaign.

3. MailChimp

One of the best free digital marketing tools of 2021 is MailChimp. It helps small businesses establish an online presence and customize their marketing to take it to the next level.

HootSuite takes the hassle out of trying to leverage all your social media channels at once. You can schedule and post content to multiple platforms from one and coordinate marketing tasks with your team.

5. SpyFu

If you want to connect to domains similar to yours and find out if your keywords are helping your ranking, SpyFu can be your go-to resource. The free trial doesn’t come with all the bells and whistles of a paid plan, but it can help you get on the road to increasing your website traffic.

6. Grammarly

Imagine having a free proofreader on-demand. Grammarly alerts you to spelling and grammatical errors, misplaced punctuation, and other common writing mistakes. It’s a must-have to keep your content polished and professional.

7. Unsplash

Embellishing your content with photos and graphics can get pricey. But not with Unsplash. This digital marketing tool gives you access to a huge collection of photos you can download for free.

8. Answer the Public

Anticipating your customers’ needs and meeting them where they are is a win-win. Answer the Public gives you insight into what new and prospective customers want so you can align your content accordingly.

If you’d like to reach new audiences and better engage existing customers, leveraging these free digital marketing tools in 2021 will help immensely. Discover how you can do more than you thought was possible with these indispensable resources. Contact us for more information or schedule a free marketing analysis with one of our digital marketing experts.

Month: January 2021