August, 2024 - Mason Interactive

Mason Interactive is excited to partner with Everydae on paid media advertising strategy for the woman-created and owned vitamin company.

After giving birth to her son and finding herself in an endless struggle to balance the health of her newborn and her personal health, Tiana Kelly founded Everydae. She quickly discovered that the postpartum difficulties she and thousands of other new moms across the country could be fixed with diet, but wasn’t able to find clean supplements that would be safe for her newborn as well.

“We know that motherhood can be both beautiful and challenging, and we want to provide support at every stage” – Founder and CEO, Tiana Kelly

Why we love working with them: Working with naturopathic doctors, nutritionists, and scientists, Kelly has created pre- and post-natal supplements, free of junk ingredients. Her community-first approach started with a blog to connect new and expectant mothers to the resources they need to keep themselves and their babies happy and healthy.

The Mason team will work closely with the Everydae team to explore new opportunities and drive growth through net new customer acquisition and retention (subscription). Our joint efforts will emphasize brand awareness, creative testing, loyalty, and expanding reach across new channels.

We’re excited to announce that Mason Interactive is partnering with SOL LABS!

SOL LABS is on a mission to revolutionize everyday sun care by combining innovative science and the natural wellness of Korean skincare. The brand prioritizes proactive care to prevent skin damage rather than reactive care to treat your skin. They have designed SPF products that feel light and airy on your skin while maintaining top-notch skin protection made with natural and clean ingredients.

“By selectively incorporating natural ingredients renowned for their therapeutic benefits, SOL LABS products offer a unique fusion of tradition and modern science, ensuring unparalleled effectiveness and purity.” – Co-founder, Seth Nelson

This new partnership will focus on go-to-market strategies, striving to grow awareness and reach through a long-term strategy that will support eCommerce sales. The Mason team will work with SOL LABS on new channel opportunities, with an emphasis on new customer acquisition, loyalty, and retention.