Clients - Mason Interactive

We’re excited to announce that Mason Interactive recently added the International Center of Photography, a world renowned institution dedicated to the practice and understanding of photography, to our portfolio of notorious New York brands.

Founded in 1974 by Cornell Capa, ICP continues to champion “concerned photography” — socially and politically minded images that can educate and change the world. Since its inception, ICP has presented more than 700 exhibitions and provided thousands of classes to artists, scholars, and students worldwide.

CONTACT HIGH | A Visual History of Hip-Hop

Image: Barron Claiborne, Biggie Smalls, King of New York, Wall Street, New York, 1997.

This exciting new partnership will focus on growing awareness and driving qualified leads through a long-term digital marketing strategy that will center around the institution’s One-Year Certificate program. The Mason Paid Media + SEO strategy teams will be responsible for increasing YoY revenue, and working with the ICP team to explore new channel opportunities, with an emphasis on driving new enrollments and brand loyalty.

Learn more about ICP and plan your visit to visit the new location at 79 Essex Street in New York.

We are excited to announce that we’ve added Sweetie Pie Organics, a new CPG brand under Handi-Craft Company, to our growing portfolio of CPG brands.

Sweetie Pie Organics blends traditional milk boosters with real, nutritious ingredients to create naturally delicious drinks [smoothies] and snacks that support breast milk production. Their lactation smoothies contain fenugreek, an herbal galactagogue that is widely used to increase milk production in breastfeeding mothers. Their growing assortment of breastfeeding and prenatal products feature ingredients that are good for mom AND baby – no gluten, dairy or soy – and their hero grab-and-go smoothie is made simply with no added sugar. Vegan. Organic and Kosher Certified.

This exciting new partnership will focus on growing brand awareness across retail partners, and driving conversions through a long-term performance marketing strategy that will support eCommerce sales. This cross-functional approach will combine Mason’s paid media and SEO teams who will be responsible for increasing YoY revenue, and working with the Sweetie Pie Organics team on new channel opportunities, with an emphasis on new customer acquisition, loyalty and retention.

Contact us to schedule a free consultation with our performance marketing experts, and take the first step on your journey.

Learn more about Sweetie Pie Organics, and consult your doctor before use if you are pregnant, breastfeeding, have a medical condition or are taking any medication.

We’re thrilled to announce that Mason Interactive is partnering to deliver a best-in-class owned media (SEO) strategy for New York fashion brand, Marcella.

Designer Fashion Within Reach

“Marcella grew out of the practical reality of living in New York City: big bills and small closets. Even as we design in NYC and handcraft all of our pieces in Europe using only locally sourced fabrics and trims, we price our designer apparel and accessories at 25% and 75% less than the competition. Our promise is to democratize minimalist designer apparel and accessories for the benefit of women everywhere.”

The Marcella Mission:

This exciting new partnership will focus on growing awareness and improving organic traffic and visibility through a long-term digital marketing strategy. The Mason SEO team will be responsible for assessing owned media opportunities through robust technical, content and performance strategies, with an emphasis on new customer acquisition, visibility and holistic channel approach to growth.

Learn more about Marcella NYC and their social impact pledge with The School Days Project.

We are excited to announce that we’ve added Gussi, a salon-quality haircare/beauty brand, to our growing portfolio of CPG/Beauty brands.

Gussi was founded in 2021 by a team of hair care professionals who, with a combined 30 years of experience, worked to bring keratin from the salon, into people’s homes. After testing the now hero product over 20,000 times on a wide variety of hair types, they created a one-of-a-kind at-home, salon-quality keratin treatment that can be applied by anyone in the comfort of their own bathroom—resulting in 6 weeks of smooth, shiny, healthy hair that can be styled a multitude of ways.

What It Means to #GussiUp

The values Gussi was founded on remain our guiding principles:

EQUITY

INDIVIDUALITY

COMMITMENT, NEVER COMPROMISE

EMPOWERMENT

SELF-CARE

This exciting new partnership will focus on growing awareness and driving conversions through a long-term performance marketing strategy that will support eCommerce sales. This cross-functional approach will combine Mason’s paid media, SEO, Email and Creative teams who will be responsible for increasing YoY revenue, and working with the Gussi team on new channel opportunities, with an emphasis on new customer acquisition, loyalty and retention.

Contact us to schedule a free consultation with our performance marketing experts, and take the first step on your journey.

Learn more about Gussi and start your salon quality hair care treatment at home.

We’re happy to announce that our existing client St. Augustine College has extended the scope of work with us to include email marketing, SEO, and creative services. St. Augustine College initially joined forces with us for paid media services to promote their bilingual higher education programs. Now, our partnership is growing!

St. Augustine College is an independent, bilingual higher education institution with a diverse student population and in-demand Associate and Bachelor’s degree programs. Their mission is “to make the American system of higher education accessible to a student population with emphasis on those of Hispanic descent; to strengthen ethnic identity; to reinforce cultural interaction; and to build a bridge to fill cultural, educational, and socio-economic gaps.”

Mason Interactive’s CEO, Brook Shephard, comments, “We’re happy to see our partnership with St. Augustine College grow. Our creative, SEO, and email specialists will transform St. Augustine’s website into a discovery and nurturing tool to attract leads and drive enrollments. We’re looking forward to a long-lasting relationship with St. Augustine College.”

Is your college looking for a performance marketing agency to boost campus awareness and drive leads? If you’re ready to begin, contact us for a free consultation.

To learn more about St. Augustine College, click here.

We’re waving a freshly manicured welcome at our new client, The GelBottle US, the brand responsible for the infamous builder-in-a-bottle (BIAB) who creates vegan and cruelty-free nail polish for salons and nail technicians around the globe. Celebrities like Kim Kardashian and Saweetie use The GelBottle because of its stunning selection of colors, excellent formulas, and beautiful finish.

Mike Hollman, CEO of The GelBottle North and South America, envisions The GelBottle in every American continent. With new collections inspired by their artistic founder, Daisy Kalina, the gel nail polish company never fails to delight customers with a fun, fabulous fleet of colors multiple times a year. In addition to being a salon provider, The GelBottle is an educator to nail technicians through their TGB Academy, which provides online courses for proper gel nail application.

Mason Interactive will manage SEO, Google, and Bing paid media advertising for The GelBottle US to drive website traffic, increase market share, and complement their awareness tactics. Mason Interactive CEO Brook Shepard shares, “We’re excited to have The GelBottle onboard with us. We’re ready to start our new partnership with such a great product and brand.”

Contact us for a free discovery call if you’re interested in using search engine marketing and optimization to get discovered online and drive website traffic.

Learn more about The GelBottle US here.