Client Alert - Mason Interactive

We are excited to join forces with the University of Florida (UF), a prestigious institution recognized for its commitment to excellence in education, to enhance their digital presence and elevate their academic mission. Through comprehensive branding, marketing, advertising, and related services, Mason is dedicated to crafting tailored strategies that showcase UF’s diverse offerings and effectively promote new majors or programs of interest.

“I’ve always believed that giving our students an amazing education and sending them out into the world with the tools they need to succeed is our No. 1 job. Now we’ve been recognized as being No. 1 for doing that. The people of the great state of Florida can take great pride in knowing that their tax dollars are well spent at the University of Florida. The best is yet to come.” – UF Board of Trustees Chair, Mori Hosseini

UF continues to evolve with UF Online, offering nationally acclaimed online bachelor’s degree programs, including business administration, computer science, nursing, and sport management. Ranked as the #1 online bachelor’s degree program by U.S. News and World Report in 2022 and 2023, UF Online is poised for further expansion and transformation in the dynamic landscape of higher education.

We look forward to a meaningful partnership that aligns with UF’s vision and contributes to their continued success in higher education.

We’re thrilled to announce that Mason Interactive added Hampden Clothing, a designer clothing boutique, to our growing portfolio of Fashion clients.

Founder Stacy Smallwood hand picks pieces she knows her clients will love, and never neglects details or current trends. The collections reflect her personable and bubbly personality, and items are hand-selected during New York Fashion Week, Paris Fashion Week, and Milan Fashion Week, guaranteeing the latest trends from leading designers.

Whether you go into the bright high end boutique or purchase your pieces online, the Charleston based boutique features iconic brands like Ulla Johnson, Isabel Marant, Yves Saloman, and many more.

” The most important question I ask myself are: does this designer have a unique point of view that fills a gap in my product assortment and will my customer connect with this product? There are so many great designers out there, but if I don’t think we can sell it, then it won’t work. “

Fashion Week Daily

This exciting new partnership will focus on growing awareness through a long-term digital marketing strategy that will support direct-to-consumer eCommerce sales. The Mason paid media strategy team will be responsible for increasing YoY revenue, and working with the Hampden team on creative performance insights, with an emphasis on profitable customer acquisition and retention.

Contact us to schedule a free consultation with our digital experts, and take the first step on your journey. Learn more about Hampden Clothing and shop their stunning collections now!

We’re excited to announce that Mason Interactive has added perinatal brand, Needed, to our portfolio of health, lifestyle, and wellness brands.

While navigating their own fertility and nutrition journeys, founders Julie Sawaya and Ryan Woodbury realized that most prenatal nutrition information and products fall far short of empowering real nourishment for mamas-to-be. They started Needed to meet their needs, and the needs of the thousands of women and health practitioners they have met along their journey.

Most prenatal vitamins don’t include all the nutrients a woman needs for optimal nourishment. [They] realized it was time to make a stand and change the type of pre and post natal vitamins women were taking.

Needed empowers women to meet their biochemical nutritional needs, and to find nourishment beyond nutrition through better products, better identification of nutrition needs, education and community.

This exciting new partnership will focus on profitable new customer acquisition through a long-term digital marketing strategy that will support direct-to-consumer eCommerce sales. The Mason paid media strategy team will be responsible for increasing YoY revenue, and working with the Needed team on creative performance insights, with an emphasis on subscription and customer LTV.

Learn more about Needed, and discover nutrition education for men and women before, during, and after pregnancy, on their blog.

We’re excited to announce that Mason Interactive added sustainable beauty brand, SOSHE Beauty, to our growing portfolio of cosmetic brands.

Co-founders Sahar, Junyi and Aidan met by chance as participants in a startup competition as undergraduates at USC. They set out on a mission to create a product that would bridge the gap between beauty and sustainability through innovation. Their hero product, G.L.A.M. Mascara, is specifically designed to follow the FDA-recommended mascara replacement schedule to keep your eyes clean all while reducing your single-use plastic waste per Refill.

With a focus on developing refillable, easy to use, and affordable products, SOSHE Beauty recently launched a collection of refillable lip silks in 7 unique shades.

SOSHE continues to prioritize sustainability in all our business practices. This begins with plastic. We are a certified plastic negative business. For every product we sell, our partners remove 2x its weight in plastic.

This exciting new partnership will focus on growing awareness through a long-term digital marketing strategy that will support direct-to-consumer eCommerce sales. The Mason paid media strategy team will be responsible for increasing YoY revenue, and working with the SOSHE team on creative performance insights, with an emphasis on customer acquisition and retention through subscription strategies.

Contact us to schedule a free consultation with our digital experts, and take the first step on your journey. Learn more about SOSHE, and discover how you can recycle your empties with the SOSHE x Pact’s Mail-Back Collection Program.

We’re thrilled to announce that Mason Interactive has won an RFP from Robert Louis Stevenson School to deliver a best-in-class paid media and email marketing strategy for the New York City-based independent private school.

Stevenson is an independent college preparatory school with therapeutic components designed to promote academic engagement and social-emotional connections.

“Stevenson’s small, specialized learning environment resonates with students of varied backgrounds, and, time and time again, students have demonstrated a proclivity for finding and valuing commonalities in each other’s life experience.“
Chris Ongaro, EdD – Head of School

The Robert Louis Stevenson School was founded in 1908 with a mission to promote the emotional mastery needed for learning and living. By bringing students into a strong academic and therapeutic environment, Stevenson works to propel them towards postsecondary independence and success.

This exciting new partnership will focus on building the foundation for a long-term digital marketing strategy that will support lead generation and family nurturing. The Mason paid media and email strategy teams will be responsible for increasing brand awareness, and working with the Stevenson team on audience insights, with an emphasis on profitable new student acquisition and retention.

Read more about Stevenson, and learn about this post-secondary success, here.

We’re excited to announce that Mason Interactive recently added UK-based luxury luggage and travel brand, Bennett Winch, to our roster of clients.

Robin Winch and Robin Bennett launched the company with a singular focus, “to create the products we need but can’t find”. They believe true quality is timeless; if you buy well, you need only buy once.

Every Bennett Winch product is handmade in England. From Italian leathers to solid British brass hardware, they engineer accessories using traditional skills and materials.

“Our products are designed for the discerning minimalists; those who seek to own fewer, better things.”

This exciting new partnership will focus on growing awareness through a long-term digital marketing strategy that will support direct-to-consumer eCommerce sales in the US. The Mason paid media strategy team will be responsible for increasing YoY revenue, and working with the Bennett Winch team on performance insights, with an emphasis on profitable customer acquisition and retention.

Contact us to schedule a free consultation with our digital experts, and take the first step on your journey. Learn more about Bennett Winch, explore the Weekender, and read about their Lifetime Promise, here.