Digital Marketing - Mason Interactive

Community colleges play a crucial role in providing accessible, life-changing education, and we couldn’t be more excited to add MiraCosta Community College to our roster of higher education partners. Located in beautiful Southern California, MiraCosta Community College is known for its commitment to empowering students from all backgrounds with the skills and knowledge to achieve their academic and career goals.

Our collaboration will focus on implementing a comprehensive enrollment strategy that will amplify MiraCosta’s online presence, drive prospective students to engage with the college, and showcase MiraCosta’s innovative programs and resources.

We look forward to supporting MiraCosta’s mission, broadening awareness, and helping future students discover what this outstanding community college offers.

Interested in elevating your institution’s digital recruitment strategy? Contact us today to schedule a free consultation with our digital marketing experts!

We are honored to welcome Hate Ends Now to the Mason Interactive family. This remarkable organization is dedicated to Holocaust education and remembrance, using powerful exhibits to bring history to life. Their traveling exhibit includes an immersive, life-sized replica of the cattle cars used to deport Jews during the Holocaust—creating a profound, unforgettable experience for visitors. Through these exhibits, Hate Ends Now sparks essential conversations about the devastating consequences of hate and the importance of compassion.

For many of us, the impact of Holocaust education is deeply personal. “At Synagogue as a child, I heard firsthand from survivors and saw the numbers tattooed on their arms—a memory that drives my commitment to education and remembrance,” says Brook Shepard, Founder and CEO of Mason Interactive. This partnership with Hate Ends Now allows us to support a mission we hold close to our hearts.

Thank you, Hate Ends Now, for trusting us with this important work. Together, we are committed to creating awareness, fostering dialogue, and expanding Hate Ends Now’s reach so their message can inspire change and remembrance in every corner of the nation.

Connect with us to learn how our partnership can make a meaningful difference for your brand.

Mrs. Alice, the curated tablescape and tableware brand by Alice Naylor-Leyland, has chosen Mason Interactive to manage their advertising in the U.S. Known for enchanting, elegant homeware collections that make hosting a breeze, Mrs. Alice is a perfect addition to our roster of global clients.

Why we love working with them: Mrs. Alice brings a distinctly British charm to tables worldwide, adding a touch of magic to special moments. Their curated tablescapes allow hosts to create unforgettable dining experiences with ease.

This partnership is a key step toward Mason’s broader global expansion. With Mrs. Alice joining our client list, we now work with four UK-based brands, solidifying London as one of Mason’s top international markets, alongside New York and Chicago. As we grow our global presence, partnerships like this enable us to bring Mason’s expertise to new audiences and strengthen our position in leading cities worldwide.

We will focus on elevating Mrs. Alice’s brand presence in the U.S. market, driving customer acquisition, and expanding digital reach.

Are you a UK-based business looking to scale in the US market? Contact us to schedule a free consultation with our digital experts!

As we move through 2024 into 2025, digital advertising is rapidly evolving, bringing new opportunities and challenges for businesses looking to connect with audiences. One key trend is programmatic advertising—an automated way of buying and selling ads online. Let’s explore how this is reshaping digital marketing and what it means for the future.

1. What is Programmatic Advertising?

Programmatic advertising uses technology to automatically buy and sell digital ads in real-time, making the process more efficient and targeted. Unlike platforms like Google or Meta, where ads are displayed within their ecosystems, programmatic advertising allows businesses to place ads across a wide range of websites, apps, and platforms, such as:

News Sites: Ads on sites like CNN or BBC.

Niche Blogs: Ads on specialized websites like fashion blogs or tech forums.

Streaming Services: Ads on platforms like Hulu or YouTube.

This broad reach helps brands optimize their campaigns and ensure their ads are seen by the right people, wherever they spend time online.

2. The Rise of Connected TV (CTV) Ads

Connected TV (CTV) ads are growing rapidly as more viewers stream content from services like Netflix or Hulu. These ads allow brands to reach audiences in a more personalized and engaging way. For example, while watching a cooking show, you might see ads for kitchen gadgets or meal kits tailored to your interests, making CTV ads an effective tool for connecting with specific audiences.

3. Privacy Concerns and Data Protection

As privacy concerns increase, the way companies use your data for advertising is changing. Traditionally, advertisers used “cookies”—small data files on your browser—to track activity and deliver ads. With growing awareness around privacy, companies are finding new ways to collect and use information responsibly.

Walled Gardens: Closed ecosystems like Google or Facebook aim to keep user data secure and use it for targeted ads without sharing it with outsiders. Ideally, these platforms balance privacy with effective advertising, but concerns remain about transparency and data use.

The Trade Desk: An alternative approach, The Trade Desk, operates across the open internet, allowing ads to appear on many websites and apps. It uses advanced privacy tools like Unified ID 2.0, a privacy-compliant identifier that ensures user data remains secure and anonymous. This method helps build trust while allowing advertisers to reach their target audiences effectively.

4. The Trade Desk: Expanding Access for Mason Clients

The Trade Desk offers unique advantages for clients like Mason Interactive, who seek to expand their digital reach:

Premium Inventory: Ads on high-quality sites and apps, beyond just Google or Meta.

Cross-Channel Reach: Advertise across mobile, desktop, and CTV.

Data-Driven Decisions: Advanced tools for analyzing ad performance and audience engagement, enabling more effective targeting and better ROI.

5. The Impact of New Technologies Like AI

Artificial intelligence (AI) is transforming digital advertising by helping companies understand consumer behavior and preferences, create more personalized ads, and detect fraudulent activity. However, AI also introduces challenges, such as changing search patterns that impact ad visibility.

6. What’s Next for Digital Advertising?

Key trends shaping the future include:

Commerce Media Expansion: Media networks beyond retail are using unique customer data for richer experiences.

Improved Measurement Tools: New tools help track success across multiple channels.

Data Clean Rooms: Secure environments for combining and analyzing data without privacy violations.

Digital advertising is transforming with new technologies, privacy rules, and changing consumer habits. Businesses that understand these trends can better connect with their audiences and achieve their marketing goals.

This summer, I have been working as a Digital Marketing intern for Mason and it has been an amazing experience. Before this internship, I never thought I would be able to experience the professional world as a high school student. Working at Mason has been a journey filled with valuable lessons that have shaped my approach towards working creatively.

Projects

During my time at Mason, I’ve had the opportunity to engage in tasks I’ve never done before, such as analyzing data, creating TikTok videos, and writing blogs. Some of the most fun and interesting projects were doing creative gap analyses for brands like Marimekko and filming videos using our soundproof booth. I found it fascinating to analyze companies that sell similar products and uncover what makes some more successful than others. I also enjoyed pulling in creatives from companies that I love when they were direct competitors of our clients. Making TikToks for Mason was a lot of fun as well. The whole process of making them was very fulfilling because it was a creative way to get work done and by the end, you have a fun memorable experience to share with the world.

Takeaways

One of the most important lessons I’ve learned is to not overthink. Creativity thrives when you allow thoughts to flow freely, without letting that over-critical voice in your head hold you back. Instead of perfecting an idea before acting on it, I’ve discovered the power of simply throwing ideas at the wall to see what sticks. Some ideas work, others don’t—but that’s just part of the creative process. Embracing the imperfections of creativity has taught me that each attempt, whether successful or not, offers insights that fuel future successes.

Another key takeaway has been the ability to identify creative gaps. I’ve started to see a company’s creative work through a different lens. I’ve learned to notice the small details that can make or break an ad, gaining a deeper understanding of how businesses can enhance their creative strategies. Observing the nuances that make certain campaigns succeed while others fall short has sharpened my creative instincts and made me more effective in my role.

Communication has also played a crucial role. Whether it’s chatting about our weekends or keeping each other updated on weekly tasks, I’ve learned that clear, open communication is key. It promotes collaboration, helps solve problems faster, and ensures that everyone is aligned. Sharing ideas, asking questions, and receiving feedback have all been essential to my productivity and growth at Mason.

Beyond the professional growth, what truly stands out about Mason is the strong sense of community. From the moment I joined, I was welcomed and supported. Despite being younger and newer than all of my colleagues, I’ve always felt included and valued as a part of the team. Whether it’s during collaborative brainstorming or casual conversations, the respect and kindness shown by everyone makes Mason feel like a family rather than just a workplace.

My journey at Mason has been one of learning, creativity, and a strong sense of community. Each experience has made me more confident and capable, ready to tackle new challenges with a fresh perspective. The willingness of others to offer guidance, share knowledge, and encourage new ideas has worked wonders for my personal and professional growth. I am incredibly grateful for this experience and will carry these lessons with me as I continue to explore the professional world.

Internships give students valuable on-the-job experience. If you’re interested in exploring internship opportunities at Mason Interactive, contact us today.

We’re thrilled to announce that Mason is partnering with Mila to develop a refined cross-channel advertising strategy for the smart air purifier brand.

Mila was created by three fathers, Grant, Dave, and Charles, who were determined to find a solution to the urban air pollution they experienced while living in Shanghai. Witnessing the detrimental effects of smog on their families’ health and well-being, they embarked on a mission to design the best air purifier on the market.

“Everyone has the right to clean air. And now with Mila, everyone has the opportunity to breathe it.” – CEO and Head of Product Design, Co-Founder, and Director, Grant Prigge

Their innovative approach prioritized people’s needs, resulting in a product that is smart, simple, quiet, affordable, and aesthetically pleasing. Mila was launched through a successful Kickstarter campaign, incorporating user feedback to ensure it met diverse needs. The founders committed to transparency, affordability, and environmental sustainability, creating an air purifier that stands out in a market often filled with misleading claims. Named after one of their children, Mila serves as a constant reminder of their dedication to providing clean air for families worldwide.

This exciting new partnership is aimed at growing the brand’s awareness and reach. The Mason team will lead efforts to increase annual revenue while partnering with the Mila team to discover new channel opportunities. Together, we will focus on acquiring new customers, boosting loyalty, and enhancing retention.