Google ads - Mason Interactive

We are honored to be recognized as a 2024 Google Premier Partner. This achievement reflects our unwavering commitment to delivering exceptional digital marketing solutions, and it solidifies our position as a top-tier agency in the industry. Being a Premier Partner means we are part of an elite group, and we are dedicated to leveraging this distinction to provide even greater value to our clients.

In February, Google acknowledged the outstanding accomplishments of digital marketing partners worldwide, awarding Premier Partner status as part of the Google Partners program. Mason has been named a 2024 Premier Partner, signifying:

We’re among the top 3% of Google Partners participants in the United States, showcasing unparalleled expertise in Google Ads, along with their capability to establish new client relationships and support clients’ growth.

We’re also listed on the Google Partners directory, offering potential clients easy access to top Premier Partners like us.

Mason receives exclusive benefits that actively contribute to client growth and success with Google Ads.

“Being named a 2024 Google Premier Partner is a testament to our agency’s dedication to excellence and innovation. We are proud to continue our strong partnership with Google, leveraging their best-in-class solutions to empower our clients and drive unparalleled success. At Mason Interactive, we remain steadfast in our commitment to delivering results and helping our clients achieve their goals in the dynamic digital landscape.”
– Adrian Padron, VP of Operations at Mason Interactive

About Google Premier Partners:

The Google Partners program is tailored for advertising agencies and third parties managing Google Ads accounts on behalf of brands or businesses. Its mission is to empower companies by providing innovative tools, resources, and support to help their clients succeed and thrive online.

To find out more about how you can benefit from our partnerships, send us a message at hello@masoninteractive.com, or book a meeting with our team of experts, here.

Summary:

New York City-based digital agency Mason Interactive, Inc. has achieved 2024 Premier Partner status in the Google Partners program. Mason’s team of experts provides a comprehensive range of offerings, including Media Buying (Search, Social, Display), Programmatic (OTT/CTV/Native), Media Planning, SEO, Lifecycle Marketing, Creative, Data Services, and more for businesses in both New York City and Charlotte, North Carolina. Explore the full range of offerings.

We are committed to delivering cutting-edge solutions that drive success for our clients. Our dedicated team of experts combines creativity and data-driven strategies to ensure maximum impact in the digital landscape.

We’re excited to share that Mason Interactive has achieved 2023 Premier Partner status in the Google Partners program.

This designation recognizes us as one of the top 3% of agencies in the United States.

This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as a part of the new Google Partners program.

The Google Partners program has undergone significant changes for 2022, including redefining what it means to be a Premier Partner through new, advanced program requirements and offering new Premier Partner benefits to support growth and success with Google Ads.

“Congratulations to our Premier Partners for 2023. These companies are among the top 3% of Google Partners in the United States. It’s a true accomplishment, one that signals their leading expertise in Google Ads, in forging new client relationships, and in helping clients grow. We look forward to supporting them as they help their customers build smart online strategies and drive long-term success.”

–Marcin Karnowski, Senior Director of Ads Marketing

Grow With Us

As a recognized partner of Google, Mason Interactive leverages an exclusive toolbox of platform solutions that we use to help our clients grow their businesses. To find out more about how you can benefit from our partnerships, send us a message at hello@masoninteractive.com, or book a meeting with our team of experts, here.

Many brands depend on Cyber Five, the days between Black Friday & Cyber Monday, to put them into the black for the year. Though Cyber Five 2021 was complicated and busy, it was also one of the most profitable to date. Our clients closed out the year on a high note thanks to a few pretty simple actions. What were they? Let’s take a look together in our 2021 Q4 After Action Report.

1. Start with a Plan

Everything starts with a plan. The sooner you have one, the sooner you can review it, make adjustments, and execute. Our winning clients invested heavily into prospecting in the months leading up to Black Friday, emphasizing list-building for owned 1st party data, allowing owned channels like email and SMS to scale. Thanks to the work they did early on, our clients were able to get in front of consumers well before their competitors and convert with assets they had ready to go.

What This Means for You

When you don’t plan ahead, you give up sales to your competitors who do. Fret not, this isn’t our first time at the Cyber Five rodeo. Send us a message at hello@masoninteractive.com and we’ll help develop a strategy with you.

2. Grow With the Flow

Scaling a digital marketing operation isn’t easy, and frankly, it’s not getting any easier. Industry research points to consumers being spread out across more platforms than ever before, and it’s only getting more difficult to track and target consumers across the digital landscape. More on that in just a bit.

Our winning clients isolate top geographical markets and focus on their most actively engaged audiences, letting us double down on purchase intent from two separate angles. Additionally, clients who met or exceeded their goals were in (on average) 6 advertising platforms.

What This Means for You

Brands that diversify into more platforms and begin planning for the Holiday season earlier, ultimately see more success during the Cyber Five. Planning ahead and building diversification into those plans enables you to layer on complexity to your marketing mix as the year progresses towards Cyber Five. More on how you can do this in our After Action Report.

3. Own Your Data

In case you haven’t heard, the data game has changed. Apple’s iOS14 update has impacted advertisers’ ability to target users online, and Google’s new policies expected in 2023 will only affect things more.

Where do you turn? Your own data. 1st party data, or the data your company collects about its customers (interactions, purchase history, behavior, preferences, etc.), is becoming more valuable than ever. Since the changing attribution methods of digital platforms makes them a less-reliable partner, 1st party data gives you a solid single source of truth to rely on.

What This Means for You

There are many ways to start collecting 1st party data. A lot of it can live in a platform like Shopify, Salesforce, or Google Analytics. Organizing, interpreting, and acting on your 1st party data can be a headache. We can help with that too.

You have the keys, now let’s open doors.

The digital landscape changes all the time. You know that. We know that. What we don’t know yet, is how we can use our 13 years of experience to help you keep up with the shifting tides. Download the report, send us a message, and let’s get you started with a free marketing analysis today.

We are excited to announce that David Grigg has joined Team Hawk at Mason Interactive as a Performance Marketing Manager. With five years of digital marketing experience, David joins our team with a focus on goal strategy and relationships with our clients. He believes that understanding a client’s audience and their online presence is a key factor in driving business growth in today’s age. He is excited to join Mason Interactive where he can build upon an advertising passion, make new friends and experiences, and impact both our team and those we partner with to strive for the same vision. David is from Locust, NC right outside of Charlotte and spends his other hours golfing, staying in shape, going to sports games and breweries, writing, and volunteering. He is on the board of an adoption organization and is always open to chat and/or be a resource about the topic. We are looking forward to all the great things ahead with David on the team!

Google Marketing Live is an annual invite-only event that Mason Interactive is proud to be part of. Last week, we travelled to San Francisco for the two-day event to learn about Google’s new ad products and how we can utilize them to reach customers in more enriching and assistive ways throughout their journey.

The journey of Paid Search marketing has been an exciting one with more automated ad units coming into the picture even as we are writing this blog post. 20 years ago we only had text ads that were difficult to personalize, but thankfully, Google makes an effort to always put the customer first.

Let’s review a few new product announcements that will help enhance our strategies in the very near future.

Discovery Ads

People are willing to interact with new information that they find interesting and valuable. Google is now claiming that they can anticipate this interest and openness to discovery, which allows marketers to reach consumers with rich and relevant creatives to make brand introductions. Qualified and performance-based awareness brings value to customers and marketers alike.

Gallery Ads

Everyone knows carousels from Instagram, but they never come to mind when thinking about Paid Search or the text heavy environment of traditional SERP. Gallery Ads is Google’s newly introduced ad format that should be combined with an optimal rotation of both expanded (ETA) and responsive (RSA) search ads. Advertisers and brands can upload up to eight images that users will be able to swipe through and click to expand for a more immersive experience. We see these being a great addition to fashion brands’ strategy, where we can reach a broader set of keywords with more enriching & assistive visual experiences.

Let’s talk more about Google Marketing Live and how you can apply these new customer experiences to your marketing strategy.